Client: Ideas Interiorismo
Project: Involves the naming creation and branding. The design concept is based on the premises of a design interior by Ideas Interiorismo®. Oliveira is a brand that plays on the concept of duality. Between tradition and modernity, between day and night, including food and drink, and wood and metal … All these steps lead us to know the protagonist of the premises, which also serves as a reference to provide identity branding : the olive.
The olive tree is stressed from the entry into a local great and separates us drinking area of the food area. In turn, it allows us to further define the concept of tradition and Mediterranean atmosphere. But the Brazilian touch of the owner and chef should be shown in the mark. and we have a personal naming OLIVEIRA
The brand is built with lettering that brings simplicity and tradition but in turn transmits details of modernity. The game manual graphics along with a simple and elegant typography secondary, allow us to follow in the role of duality of concepts. Like the colors: pink and blue (day and night).
Branding supports a set of textures olive leaves as the fifth element, to continue giving prominence to the tree that presides over the local.