Client: Ideas Interiorismo®
Project: Involves the naming creation and branding. The naming of Llesca is defined by the space and the product. We speak of an oven / café with own workshop, where the protagonist is and should be, the bread. The variety of possibilities that have to be treated with different uses make it a good choice. The slice is metonymy (the part of all) that allows us to use and enjoy bread. We use it in different ways: for breakfast (toast), dessert (French toast) and food (sandwich snack) as appetizer (trundle) …
The location gives us a key factor identification and aesthetic. Slice / torrija = Llesca.
As for brand building, the “LL” of Llesca crossing a line and giving it a new next to the ear of wheat symbols used. Initial mix here with the base product name.
The font used is a extrabold, which give it great strength and presence, but with soft spikes and sweets that humanize the logo. Beside its, closes a claim of more soft and delicate brand to define the activity.
The play of colors: pink, yellow and blue blend in with local wood of it and give it a very modern and fresh Nordic style.