Client: Ideas Interiorismo®
Project: A naming determined by the customer opens the doors to the world of electric scooters.
We work here with metonymy (a resource which we love). In this case, the part as identification of all is the wheel. Element that will serve us to differentiate ourselves from moving on foot through the streets. You get, in this way, the brand claim “life on wheels” (life on wheels), with clear connotations to express when things work well.
It was important in the mark express motion, mobility, velocity and displacement. The use of the wake generated by our main character, the wheel defines us a very representative and strong visual personal symbol.
Logo, in turn, composed by the lines generated wake, causes movement in their lyrics. Highlights the curved shapes (wheel concept) and the bond between the E and the final R. The sense of speed and displacement is evident in this brand.
The blue color is the definition of who provides electrical product.
In Ecorider branding, the set of lines that generate movement serve to establish various product lines. With them, we get a very iconic illustrations to be used for organizing and defining different elements or adaptations.
It also works on several lines to adapt the product and highlight the lifestyle that is implementing Ecorider.